Just recently I put together a webinar where I explained exactly how I started off using mass media to get 1million dollars free publicity to launch my businesses, and how this developed into a lasting and mutually beneficial relationship with some powerful journalists and editors of the day.  I explain how I used this to raise my profile, develop my business, enjoy ‘expert’ status and become the ‘go to person’ for media journalists and get more customers and more money in my bank.

It was when I was interviewed for a podcast show recently that I realised just how valuable this information was to people who were starting out in business, launching a new product or service or wanting to move their business onto the next level.  Yes, I thought that I would show people how I made this work for me, and how it could work for them if they followed my example and did exactly what I did, and what I still do.

Of course, I hear you say, things are different now. Yes, it is true, and that is exactly why I have put this webinar together to show how using free publicity today is so much more valuable than using advertising which is expensive and not always beneficial unless your own business is dependent upon advertising for results, such as in the motor trade, the computer and spares trade, where you supply items in bulk etc, and where it is the norm and you would be conspicuous by your absence.

Listen to the short video and if you are suitably inspired, curious or wanting to gain from this valuable information, follow the link to the sign up box and register for the replay of the webinar.  Why should you do this?  Here is why:-

This webinar is packed with loads of useful hints and tips on how to get your own 1million dollars of free publicity that can help you to even more business success, more clicks, more people on your list, more sales and more money in your bank. I will show you :

  • What to do first
  •  How to overcome the fears of contacting journalists
  •  Getting them onside
  •  Turning them into friends who come back for more and more of your stories.

In the webinar I show you how to get your media releases seen, responded to, in the press and on radio, tv until you have built yourself a platform as the expert in your field and the go to person for information.

You will get lots of easy to follow methods that will get you a successful end result, becoming a master of the media and having more money in your bank account.

Also find out about:

  • The 5-step formula for getting on TV, radio and newspapers absolutely free
  • How to get the media to eagerly endorse your products and services
  • How a one-off interview in the media can get you 6,000 subscribers
  • How to put your business, products and services in the spotlight without spending a cent on advertising
  • How to increase your perceived worth to earn more while working less
  • The devastatingly effective way to get more business without doing any of the leg work

Replay link:

Sign up for the replay now and make sure that you and your company, products and services (and most of all, your customers) benefit from the content that will help build your reputation, your client base, your ‘expert’ status, your brand and put more money in your bank.  Ensure that you watch How I Got 1Million Free Publicity And You Can Too now.  It’s a win win.

Hit the link below and enjoy:-



If you want to do something well, then one should learn from the experts.  Aldwyn Altuney is an outstanding expert mass media communication guru and Photojournalist who has worked in traditional media including newspapers, magazines, TV and radio around Australia and around the world for about 20 years.

She has interviewed stars such as Hugh Jackman, Russell Crowe, Cyndi Lauper, Debbie Harry (Blondie), Alby Mangels, Jimmy Barnes, Jimeoin and Miley Robins, among others.

She received High Distinctions in a BA in Communications (MEDIA) degree from the University of Canberra (UC) in 1994, where she majored in TV Production and Photojournalism.

Not only that, but Aldwyn has worked as a Freelance writer for interstate and National Magazines, is founder of Animal Action Events, raising about $15,000 for various animal charities since 2007 and gaining millions of dollars of free media exposure for the humane treatment of animals worldwide.

She is an Actress in theatre, short films, TV advertisements and feature films, has worked as en Editor, Writer, MC and Voice Over artist.  Wow, and double WOW.

In my interview, Aldwyn discusses her history in the field of media communication and her vast and varied experience, not only as a photojournalist, but some of the consultancy work she has undertaken and exposure that she has obtained for her clients.

It is obvious from this interview that whatever she takes on, whether personal projects such as the Animal Action Day mass media awareness and fundraising for animal welfare, winning the Gold Coast Table Tennis Championships Women’s Open Singles title back in 2006 and her ongoing loyalty to this sport since she was a winner at 10 years old, surfing, swimming and cycling, and her adorable cat Tiger, to client’s mass media communication projects, writing, co-editing or performing plays, exhibiting her photographs, or her role as ‘Media Queen’, (more later) her knowledge, energy and dedication makes her the perfect person to give advice, support and lend her know-how to your projects too.
It is obvious from this interview that whatever she takes on, whether personal projects such as the Animal Action Day mass media awareness and fundraising for animal welfare, winning the Gold Coast Table Tennis Championships Women’s Open Singles title back in 2006 and her ongoing loyalty to this sport since she was a winner at 10 years old, surfing, swimming and cycling, and her adorable cat Tiger, to client’s mass media communication projects, writing, co-editing or performing plays, exhibiting her photographs, or her role as ‘Media Queen’, (more later) her knowledge, energy and dedication makes her the perfect person to give advice, support and lend her know-how to your projects too.

Over the last few years Aldwyn has turned her attention to delivering advice via world wide webinars, working closely with her (and my own) mentor Steven Essa to whom she pays tribute on this podcast.

I know from personal experience that her Mass Media Mastery programme is a fantastic source of valuable inside information where one can learn the skills of obtaining media exposure from the very best of experts, Aldwyn.

Aldwyn offers free information via Facebook in the form of webinars on how to get mass media exposure and where you too can learn about expert mass media communication plus how you can use this to improve your branding, increase customer attraction and interest in your work, your business and your products and services.  Find out more about Mass Media Mastery and Aldwyn, the ‘Media Queen’ at:



Angela Saunders sends Christmas and New Year greetings to all her listeners and viewers that tune into The Business Mastery Show and talks about ways that everyone can use this time of year to focus on their way forward and what they want to see take place in 2015.

As you know,  Angela has years of experience in Business and Personal Counselling as well as designing and running seminars, workshops and courses for Business Mastery.  So Angela is drawing upon her vast experience gained in the field of Psychology, (Business and Social), and as a Chartered Psychologist to bring to you her programme of seminars, workshops and courses that have been dusted down, spruced up and made ready for 21st century life and business.

Starting with the subject that is on everyone’s lips (and in their belly), Angela brings to London on 18th January her one day Seminar entitled:

In January – 2015 – Your Year Of Slim Healthy Fitness Using Psychology

Well, Angela decided that for the sake of her health she needed to loose weight and become more fit.  Then she realised that her experience of running her 10 session course called ‘Size Matters’ some many years ago would come in helpful and that it was time to bring it up to date and rework it utilising the psychology of weight loss and decision making, building resolve and confidence, overcoming fears and re-evaluating ones purpose and life plan, and meld that with an improved understanding about improving health, developing fitness and how to learn to love one’s body.  Well, she’s done it, and just to prove it she is going to put herself through the process too.

Angela is inviting her followers and fans, subscribers to the Business Mastery Show and anyone, male or female, young or old who want to make 2015 their year of slim, healthy fitness to join her in London on 18th January for a one day seminar on this very subject.

Packed with discussions, tips, tricks, psychology and coaching exercises, even one or two meditations that will guide you through the content and help you to build your resolution to get healthy, fit and stronger and to re-evaluate your way forward this year. The event will be recorded on video and a copy will be made available to those attending.

Angela can only accommodate 20-25 people maximum on this occasion, so if you are interested and want to learn more, use the contact form on this podcast show site to register your interest in taking part.  Head your contact form with 2015 – Your Year of Slim Healthy Fitness Using Psychology, leave your name, e-mail address and full details will be sent to you by reply, including the cost of the event.

Now, for something completely different.

In February Angela is bringing to you 2015 – Your Year Of 1M Free Publicity

This one day seminar is all about how Angela earned herself Free Publicity, appeared in articles in the press, was featured on local and national TV, Radio and built her brand and became the ‘go to’ person on matters business and psychological.

This valuable one day event also looks at how to develop a good relationship with journalists, how to use your own Story about yourself and your products or services and to link them with local or national news stories that show how you can help your community, your customers or clients.  You will discover how put together a press release, and how to develop your brand, amongst many other things. The event will be recorded on video and a copy will be available to all who attend.

Once again only 20-25 places will be available so if you could be interested please register your interest by visiting our contact page and heading your enquiry with  2015 – Your Year Of 1M Free Publicity.  Let us have your full name and contact details and you will receive an e-mail with information about the final content and costs and how you can register for the one day seminar.

In March 2015 – What To Say ‘After Hello’

Angela refers back to her most successful weekend seminar which she has now brought right up to date for 2015.

This weekend seminar includes sessions on improving skills with people, how to overcome fear of talking to people and begins with building confidence, then, using the telephone, asking for things, speaking to people face to face.  Also included is how to confidently walk into a room full of people, make light conversation and talk to small groups of people.

Then Angela looks at why we all struggle with talking in public, from making a speech to addressing a room full of people, running meetings and being a guest speaker at events.  Wow, what a full program.

This weekend seminar will be recorded on video and the film will be made available to all attending.  If you feel that you can gain from this valuable opportunity (Angela feels that all people will benefit in one way or another from this event) head to our contact pages and put in the heading March 2015 – What To Say ‘After Hello’.

The information will be sent to you as soon as possible giving you full details and costs of the event.

New To 2015 – Angela’s Business Skill Tips Blog

Launching January, Angela is bringing to you (and if you subscribe, to your computer in box) her Business Skills Tips (B.S.T’s) which are short and to the point snippets of business related ideas, reminders, informative and skill related information lasting between 3-5 minutes that you can use to set yourself up for the day, or direct to a file on your server that you can refer to from time to time to give your insight or direction on business related topics.

Sometimes, just a thought or a word can be sufficient to trigger insights and new ideas that can grow into a whole new concept, focus or development within your self or within your business.

It is with hope and goodwill that Angela sends these insights to you.  God Bless.

Closure and New Beginnings

Finally, we wish you a most happy and successful 2015 and hope that you will tune in to our podcast show week by week and build on your business skills and slowly absorb new and exciting knowledge to help you to develop your business success.

To your business success!
from all at The Business Mastery Show



This week we are very fortunate to have with us Jessica Rhodes who will be speaking with me about how to be the best podcast host. In this session we will be covering many aspects of podcasting including interviewing tips, interviewing techniques and interviewing skills, plus the best methods Jessica recommends on how to create your own podcast, how to invite speakers on to your show and how to improve the quality and results from your existing podcast show.

Jessica Rhodes ESS

Jessica Rhodes ESS

With a degree in Communications and a background in that area, Jessica is the founder and President of E S S – Entrepreneur Support Services, a business providing various admin and marketing support services to busy entrepreneurs and small business owners.

Entrepreneur Support Services is the parent company to, the premier source for booking outstanding guests for your podcast.

In addition to finding and booking great guests for her client’s podcasts, Jessica and her team help successful entrepreneurs get booked on other shows so they can share their message with the world and gain valuable exposure for their business.

In my interview with Jessica I shall be posing and answering such questions as:-

  • Tips on how you and your business can benefit from podcasting
  • How to set up your podcast interviews – equipment, methods, suggestions and tips
  • What not to do when podcasting
  • How to invite people to be interviewed
  • How to ensure that you get the right speakers

Make sure that you don’t miss this exciting interview as you are sure to learn tips and skills that can bring a buzz to your podcast technique and more followers too.

You can contact Jessica via her website





I am pleased to welcome back Jason Levy, who is once again allowing us a view into his business structure to learn how he uses outsourcing and how he set up his outsourcing system.

Outsourcing with Jason Levy

Jason Levy talks about outsourcing, and how he set up his outsourcing system.

Jason Levy RHAD CTP HPD MNCH (Reg) is an Audiologist, Certified Tinnitus Practitioner, HCPC Registered Hearing Aid Dispenser and CNHC Registered Hypnotherapist.

Following a partial loss of hearing since childhood and acquiring tinnitus as an adult, he has been actively involved in treating hearing loss and tinnitus since 2003.. Combining evidence-based Conventional and Complimentary Healthcare techniques, he aims to create a new perspective on tinnitus treatment. In addition to treating tinnitus, Jason is trained in the latest and most up to date digital hearing aids, as well as advanced deep impression techniques for invisible hearing aids such as the Starkey Soundlens.

Jason has been involved with the Internet since 1992, and has built web servers and applications, as well as running a mail order computer component business. Now Jason concentrates on seeing clients and writing about tinnitus and hearing loss, as well as advocacy for those with hearing loss and those who are victims of modern slavery, while outsourcing website tasks and social media management.

Today, Jason is talking to me about how he dealt with Outsourcing for his website set up and other important tasks that help him run and grow his business.

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